Paramount UFC rights deal is reshaping how fans access mixed martial arts, signaling a major shift in the streaming and live sports landscape, as traditional broadcast windows expand to digital platforms and studios rethink revenue models around event-level content.The seven-year agreement, valued at about $7.7 billion, will bring 30 UFC Fight Nights and 13 marquee events to Paramount Plus subscribers starting in 2026, with no pay-per-view required, and it sets the stage for broader distribution across connected devices, smart TVs, and mobile apps.